I posted a few wedding sets online, and blogs immediately began featuring them. I was already working on my own-it just made sense to try to develop a line and start a company. I’d loved graphic design and illustration on their own, but I immediately saw that stationery was the best combination of the two. A close friend asked me to design her wedding invitations, and everything just clicked. I was having fun and developing my personal style but also knew that I wasn’t focused on something I truly loved. Nathan was in a band, and I would design show posters for him, as well as for a few clubs in town. I was working as a freelance illustrator for a couple years before realizing that I wanted to focus on stationery design. What were you doing before you started the company? What led to taking the leap into the entrepreneurial world? Please describe the process of starting Rifle Paper Co. I usually get into the office about noon and often don’t leave until as late as 2 or 3 in the morning. My day-to-day can vary a lot, but on most days I’m working on new product designs, wedding & personalized stationery orders, art directing our designers, and meeting with Nathan about the business. My main job is to design our product line and act as creative director to the company. #RIFFLE PAPER CO FULL#The company has evolved from Nathan and I working in our apartment to a full staff, and because of that I’ve had a lot of different roles (and still do). There have been a lot of headaches but every one of them has taught us a valuable lesson.Ĭan you describe a little bit about what goes into your position? What is your day-to-day work life like? We want to partner with people who share our quality standards and understand our vision. I get to say yes or no to opportunities, direct the company in a way that I think is best, and have creative control over my work. The most challenging part of running a business for us has been manufacturing and finding the right people to work with. What is the best part of your job? What is the most challenging part? That, to me, was the best learning experience and prepared me for eventually going out on my own and starting a company. As a result, I probably learned more during my first 2 months on the job than in all of my schooling. But there I was in the midst of an incredibly demanding environment, and I was determined to learn and succeed. I hadn’t even had a class on the program I was expected to use the most. I was hired as an art director at a magazine right out of school and I had no idea what I was doing. I did go to school for design but I think that most of my knowledge came from experience and fellow designers. Eventually, I realized stationery design was the perfect mix of graphic design and illustration that I was looking for and I fell in love.ĭoes what you studied in school apply to your current job? If not, where did you learn the skills you use at work? I always used to make my own cards and collected stamps. Stationery and paper goods were also something I loved when I was little. #RIFFLE PAPER CO HOW TO#I immediately began experimenting how to combine my hand-painted illustrations with traditional design. I grew up loving painting and art and then I studied graphic design in school. How did you discover your passion for paper goods design and illustration? Year you started Rifle Paper Company: 2009 But enough from us, the effortlessly charming Anna will take it from here….Įducational Background: B.S. Today, Anna shares with us how all of her success came to be, when she discovered her passion for stationery, and how she and Nathan balance their work and personal lives together. Anna’s colorful invitations and illustrations have been featured in publications such as Martha Stewart Living, O The Oprah Magazine, Southern Living, InStyle, Lucky, and Real Simple Wedding. With the opening of Rifle Paper Co.’s studio in Anna and Nathan’s hometown of Winter Park, Florida came a full-staff, even more large clients, and national recognition.
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